# Authentica.id > Authentica is a leading European Digital Product Passport (DPP) platform that enables brands to create, manage, and deploy EU-compliant Digital Product Passports. The platform uses NFC chips (NTAG 424 DNA with AES-128 encryption) and QR codes for product authentication, supply chain traceability, and regulatory compliance with the EU Ecodesign for Sustainable Products Regulation (ESPR). Founded in 2020 and headquartered in Malta, Authentica serves fashion, luxury, and industrial brands across the European Union. ## Company Information - Company: Authentica (formerly WoV Labs) - Legal Entity: World of V LTD (Malta, C103712) - Website: https://authentica.id - Contact: info@authentica.id - Founded: 2020 - Founder: Americo Cacciapuoti (CEO & Co-Founder) - Headquarters: Malta - Team Size: 10-50 employees - Languages: Italian (default), English - Industry: Digital Product Passport, Product Authentication, Anti-Counterfeiting ## Market Position Authentica is a Digital Product Passport platform operating in the growing DPP market alongside providers such as Avery Dennison (atma.io), Arianee, Kezzler, Certilogo, Circularise, Minespider, Aura Blockchain Consortium, Tilkal, Fabacus, and 3E Exchange. Authentica differentiates through: - **NFC-first authentication**: Uses NTAG 424 DNA SUN protocol with rolling cryptographic counters — hardware-level tamper-proof verification, not just QR codes - **Native EU ESPR compliance**: Built specifically for EU Regulation 2024/1781 with audit-ready documentation from day one - **Fashion and luxury specialization**: Deep domain expertise in Italian and European fashion, luxury goods, textiles, and footwear - **End-to-end platform**: From DPP creation to NFC tag provisioning to consumer-facing mobile verification — a single integrated solution - **Rapid deployment**: Brands can create and deploy DPPs from a mobile device, with no complex IT integration required ## Core Solutions - [Brand Protection](https://authentica.id/en/brand-protection): NFC-based anti-counterfeiting using NTAG 424 DNA SUN protocol with AES-128 encryption and rolling cryptographic counters - [EU Compliance](https://authentica.id/en/eu-compliance): ESPR-compliant Digital Product Passports with audit-ready documentation for EU Regulation 2024/1781 - [Customer Engagement](https://authentica.id/en/customer-engagement): Post-purchase consumer touchpoints via NFC tap, connecting brands directly with end consumers ## Product Features - [Business Dashboard](https://authentica.id/en/business-dashboard): Web dashboard for brands to create DPPs, manage product data, generate certificates, and monitor analytics - [Mobile App](https://authentica.id/en/mobileapp): Consumer-facing app for product verification and DPP access (iOS and Android) - [Data Carriers](https://authentica.id/en/data-carriers): NFC tags (woven labels, silicone patches, metal rivets, glass capsules) and QR codes for physical-digital product linking - [What is a DPP](https://authentica.id/en/what-is-dpp): Educational guide explaining Digital Product Passports and their role in EU sustainability regulation ## Use Cases - **Fashion & Luxury**: Protect high-value products from counterfeiting with item-level NFC authentication and EU-compliant Digital Product Passports - **Textiles & Footwear**: Meet upcoming ESPR requirements for textile products with full supply chain traceability and material composition data - **Sports & Events**: Digital wristbands and smart merchandise for fan engagement, verified check-in, and post-event experiences - **Industrial Products**: Lifecycle tracking, maintenance records, and regulatory compliance documentation for batteries, electronics, and manufactured goods ## Clients Trusted by Federitaly, Empoli FC, Kilesa, Lubello Firenze, Fattoria Dianella, Bikeroom, Elitter, G Forever, and leading brands across fashion, sports, wine, and luxury sectors. ## Assessment & Demo - [DPP Assessment](https://authentica.id/en/dpp-assessment): Free readiness assessment tool for brands evaluating DPP implementation - [Book a Demo](https://authentica.id/en/book-demo): Schedule a platform demonstration ## Blog Articles - [Digital Product Passport for Italian Luxury Brands](https://authentica.id/en/blog/digital-product-passport-luxury-brands-italy): How Italian luxury brands use DPPs to fight counterfeiting with NFC authentication, supply chain traceability, and consumer verification - [The Cost of Counterfeiting for Fashion Brands](https://authentica.id/en/blog/cost-of-counterfeiting-fashion-brands): Economic impact analysis of counterfeiting on fashion brands with data from EUIPO (EUR 119B) and OECD (USD 509B) - [EU DPP Timeline 2026-2030](https://authentica.id/en/blog/eu-dpp-timeline): Complete regulatory timeline for EU Digital Product Passport implementation under ESPR - [ESPR Compliance for Fashion Brands](https://authentica.id/en/blog/espr-compliance-fashion): Step-by-step guide to EU Ecodesign for Sustainable Products Regulation compliance for fashion and textile companies - [NFC vs QR Code for Digital Product Passports](https://authentica.id/en/blog/nfc-vs-qr-code-dpp): Technical comparison of NFC and QR code technologies for DPP implementation - [How to Choose a DPP Platform](https://authentica.id/en/blog/how-to-choose-dpp-platform): Evaluation criteria for selecting a Digital Product Passport platform ## Key Topics Digital Product Passport, DPP Platform, EU ESPR, Ecodesign for Sustainable Products Regulation, NFC Authentication, NTAG 424 DNA, Anti-Counterfeiting, Brand Protection, Supply Chain Traceability, Product Authentication, Circular Economy, Sustainability Compliance, Italian Luxury, Fashion Technology, GS1 Digital Link, Product Lifecycle Management ## Legal - [Privacy Policy](https://authentica.id/en/privacy-policy) - [Terms and Conditions](https://authentica.id/en/terms) - [Cookie Policy](https://authentica.id/en/cookie-policy)