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Brand protection,
provable.

Every product is linked to a verified digital record: authenticity can be checked instantly—at the factory, in the store, or after purchase.

Stop counterfeits at the source
Assign each product a unique identity linked to tamper-proof records.
Protect the physical touchpoint
Authenticate products on contact via NFC or QR—designed for field verification.
Track every step
Record lifecycle events, ownership, and resale in a single consistent ledger.
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Brand Protection

Brand protection with Digital Product Passports relies on cryptographic product identities that allow brands to verify authenticity and prevent counterfeiting at scale. According to the OECD, global trade in counterfeit goods exceeds $509 billion annually. By using NTAG 424 DNA NFC chips with secure authentication, Authentica ensures that every product can be verified instantly via smartphone.

DPP IN PRACTICE

A single record,
available on demand.

When a product is scanned, its Digital Product Passport becomes immediately accessible through a simple web interface. Each scan displays verified information tied to that item—identity, origin, and lifecycle data—drawn from a single, reliable, tamper-proof source.

This interface is designed to work seamlessly across all physical goods, enabling brands, partners, and customers to verify authenticity and access certified product information without friction.

Digital Product Passport Interface
Compliant Digital Product Passport Record
WHO IT SERVES

One passport.
Multiple perspectives.

The Digital Product Passport adapts to the needs of anyone interacting with a product. Brands gain control and visibility over the supply chain, partners access standardized data for compliance, and customers receive verified information about origin and materials.

All stakeholders access the same reliable, tamper-proof record—ensuring data consistency, reducing administrative burden, and eliminating fragmentation across systems.

DPP

The proven authenticity ecosystem.

A secure identity, physical verification, and lifecycle traceability in a single record system.

Stop counterfeits at the source

Every product has a unique digital identity anchored to a blockchain ledger. This tamper-proof digital twin records origin, key attributes, and lifecycle events in a way that cannot be altered or duplicated without detection.

Protect the physical touchpoint

Connect each physical product to its digital record with smart tags designed for secure real-world verification. Encrypted identifiers in NFC or QR tags make every scan meaningful, enabling on-contact authentication and detection of unauthorized replicas anywhere in the supply chain.

Track every step

Track every stage of the product lifecycle with an always up-to-date digital record. Record production events, ownership changes, and resales in a single source of truth, giving brands and buyers full visibility into the product's origin, movement, and history over time.

LET'S CONNECT

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Discover how Authentica helps you launch EU-compliant Digital Product Passports, prove authenticity, and transform product data into trusted experiences—from start to finish.

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Frequently Asked Questions

How does Authentica's NFC authentication work?

Each product is equipped with an NFC NTAG 424 DNA chip that generates a unique, unrepeatable cryptographic code with every scan. The consumer taps their smartphone on the product and the Authentica app verifies the cryptographic signature in less than 3 seconds.

Can NFC tags be cloned or counterfeited?

No. NTAG 424 DNA chips use bidirectional cryptographic authentication (SUN - Secure Unique NFC). Each scan generates a different code, making cloning technically impossible.

What is the difference between NFC and holograms for anti-counterfeiting?

Holograms can be replicated with advanced printing equipment and do not offer digital verification. NFC chips with cryptographic authentication provide real-time verifiable proof of authenticity that is impossible to replicate.

How much does it cost to implement brand protection with Authentica?

The cost ranges from €0.05 to €0.50 per unit depending on the tag type (NFC or QR), volume, and required features. The demo is free and includes a personalized assessment.