Turn every fan interaction into a lasting connection.
Merchandise, wristbands, and tickets evolve into digital touchpoints: transforming every event into a direct, verified channel between artist and fan.
Digital Product Passports aren't just for fashion.
They turn merchandise, wristbands, and tickets into powerful digital touchpoints, bridging the gap between artists and fans long after the final encore.
From Smart Tag to Fan, in 4 simple steps.
Activate
Link merchandise, wristbands, or tickets to the platform via secure Smart Tags. Every item becomes a unique touchpoint for your fans.
Verify
Fans simply tap their smartphone or scan the QR code. Identity is verified instantly—no app required.
Reward
Unlock exclusive content, discounts, and experiences reserved for those who were truly present at the concert.
Grow
Collect first-party data. Build a direct relationship with your fanbase over time.
Real objects, digital connections.
From t-shirts to wristbands, every object becomes a point of contact between artist and fan.
Smart Patch
Merch that comes alive with a tap.
Unlock exclusive content and keep the experience going long after the show.
Wristband NFC
Identity and access in one wearable.
Verify attendance and trigger real-time experiences during the event.
Smart Badge
Access, content, and status.
Every badge is unique and activates dedicated experiences.
Beyond the live
Transform every concert into an interactive and boundless digital experience.
Connected Merchandise
Every t-shirt, poster, or vinyl becomes a digital gateway. A simple tap connects fans directly to the artist and unlocks unique, certified digital experiences.
Verified Check-In
Wristbands and tickets provide bulletproof proof of presence. Fans can prove they were truly there — no screenshots, no fakes, just absolute certainty.
Verify & Unlock
Physical presence becomes a key: unlock real rewards like backstage content, early access to future tours, and limited edition merchandise reserved only for those present.
Direct Relationship
Build a fan profile based on real and verified interactions. Create a privileged and interactive communication channel, without depending on algorithms or intermediaries.
Activate your community
Automate check-ins, reward fan loyalty, and collect valuable data in real-time. Leverage the power of Smart Tags to create verified interactions that go beyond the duration of the concert.