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A direct channel,
at product level.

Use Digital Product Passports to activate engagement directly through owned products.

Verified ownership
Connect products to owners through secure, tamper-proof registers for verified interactions.
Product interactions
Monitor scan data for visibility into usage patterns and lifecycle engagement.
Activate experiences
Offer personalized content and rewards directly from the product touchpoint.
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Customer Engagement
ENGAGEMENT MODEL

What happens
after the sale.

For many products, engagement ends at the checkout. Everything that follows happens through external platforms, generic campaigns, or disconnected tools. Digital Product Passports change this by keeping the product connected after purchase.

Because interactions are tied to a real item and a verified owner, engagement becomes contextual and authorized by default. The product remains an active touchpoint over time, allowing brands to stay present without relying on intermediaries or forcing artificial re-engagement.

Engagement phone tap
Engagement model overview
WHAT IT ENABLES

Engagement that
evolves over time.

Product-level engagement makes it possible to activate different experiences at different moments in a product’s lifecycle. Content can be updated after purchase, programs can unlock over time, and promotions can respond to real-world interactions instead of assumptions.

This approach allows engagement to remain relevant without becoming intrusive. As products are used, transferred, or resold, the experience adapts accordingly—giving brands a controlled, measurable way to interact through the product itself.

DIGITAL PRODUCT PASSPORTS (DPP)

The lifecycle doesn't end at purchase

With Digital Product Passports, engagement comes from the product itself and evolves over time based on ownership and use.

Establish verified ownership

Connect products to verified owners through a secure ownership register. This enables post-purchase engagement based on confirmed possession, with authorized, relevant interactions tied to real products.

Monitor product interactions

Track how and when products are scanned or consulted over time. Interaction data gives visibility into usage patterns, lifecycle phases, and engagement signals tied to the physical product.

Activate engaging experiences

Offer content, promotions, and programs directly from the product interface. Experiences can evolve based on ownership, interaction history, or lifecycle phase, without depending on external platforms.

STAY IN TOUCH

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Learn how Authentica helps you launch EU-compliant Digital Product Passports, prove authenticity, and turn product data into trusted experiences—from start to finish.

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